LOGO I BRANDING GUIDELINES I LEAFLETS I BROCHURES I POSTERS I SIGNAGE I MAGAZINES
A London housing association needed an exciting refresh for their dated branding. As the brief stated the need to keep the key colours of pink and purple, and be careful not to lose the brand that was already so well recognised in the local community I re-designed the existing logo – both mark and typeface. New guidelines were produced for the in-house designer including a colour set, typography and new icon set representing the many different faculties of the organisation. This was replicated through the design language of the company across leaflets, posters and corporate collateral. They also required a fun fresh look for their local magazine HOME to help engage with and encourage residents to get involved with all the association has on offer for them.