Dolce & Gabbana Make Up/Fragrances
GUIDELINES I PRINT ADVERTISING I OOH ADVERTISING I POS I COUNTER AND SHOWCARDS I 2D AND 3D ARTWORK
In my role at TAG Worldwide, I was Brand Guardian for the Dolce and Gabbana Make Up and Fragrances accounts. This involved working with the Fashion House to produce brand guidelines for each campaign that was shot, often featuring Scarlett Johansson as the key visual along with a matching packshot. These guidelines once approved were followed by the TAG production team to build the artwork for the media that was ordered on that particular campaign – whether it be billboards, counter or showcards, assorted magazine advertisements or window displays. The production team were able to call on me if there were any queries about how the artwork should look. In addition to the guidelines I would often design ad hoc marketing material for department store stands including Harrods and Selfridges.